The 📖 learning from YouTube which correlates with generating wealth!
I have been making videos on YouTube for slightly less than 2 years now and the current frequency of 3 videos per week have been going on since last 1 year only. During this whole time I learnt a lot how the whole system works – not only that, I have implemented a lot what I have learnt over time in my professional life on YouTube as well. This way, my YouTube journey has been complimenting my professional life and vice versa.
Apart from this, I learnt that growing on YouTube has striking similarity with how we can grow wealth. In this ✍️ writeup, I shall talk about the 8 characteristics that help grow wealth while also help grow a YouTube channel. I will also make a video on this topic soon as it carries a lot of interactive data perfect for a video.
1 – Things are 🐌 slow in the beginning (The long game)
My first video on YouTube was uploaded in November 2020 and when you see the chart below now – it look so insignificant but those were the days when I refresh the studio app every minute to see how many views I gained (where I hardly got 10 views in one single day). Looking back for the data in those days reminds me on how I invested for the first time in a mutual fund while keep on checking the NAV every day in a hope to see it increase in value.
The anxiety resulted in me exiting from that mutual fund very quickly which to date I regret big time and talked about in this video as well. Both YouTube and investing are very long term games and the idea is to have decent returns over long period of time rather having high returns in short span of time.
2 – Compounding magic 🪄works!
I made a few videos on compounding like this – it is a phenomenon most talked about in finance. However, compounding has another perspective which is compounding of experience. While compounding works perfectly for growing your wealth by reinvesting the dividend every time, the same phenomenon works with YouTube when you gain more and more experience by each new video upload and build upon the success over time.
Compounding of experience actually result in much better outcome – specially for YouTube as this way not only each upload is somewhat better than the previous one, but at the same time all previous uploads will help you build repository and this arsenal would be your asset that will keep on generating views for years to come. I have seen videos performing very well many days after their uploads like the example below.
It has to be noted that unlike other social media applications like twitter, Facebook, instagram etc, Youtube has a unique property where even years old content can keep on generating views and revenue – all other platforms are mostly instantaneous and content piece will diminish as the time pass by. Same goes for any good investment – the compounding will help you grow wealth over time and is not just instantaneous.
3 – The need to being consistent 🕒
It is no secret how consistency is rewarded by YouTube – One thing which let you keep on growing on YouTube is consistency of uploads and incremental improvement in video quality.
The same is required for a well planned investment as well. I am a big fan of Dollar Cost Averaging (DCA) – this was you are taught how to remain consistent for investing. Even without major analysis – if you simply do DCA (or rupee cost average for that matter) the odds are with you for winning if you stay consistent and in the right direction. below is the screenshot of my SARWA portfolio where I have kept on investing for last few months without worrying in the companies I trust and eventually it turned green even in a bear market. [If you are finding value to this write up, please do share within your circle and on social media]
Fig # 3: The existing SARWA portfolio of mine along with how being consistent on monthly basis turned me in profit even in a bear market.
If you are interested on my SARAW journey, here is something which I wrote earlier and here are some videos about it: this, this & this
💡 Invest in SARWA with this link and get 💰 $50 as referral bonus once you fund your new SARWA invest account: ✅ https://bit.ly/Sarwa-Wali with minimum investment of USD 2500
4 – Lack of encouragement in the beginning – feeling lonely 😕
It is very easy to criticize anyone who is starting afresh – you will hear a lot for your small investments which to many others out there may not create any impact and according to them you are simply wasting the time – the criticism will specially come from YOLO group (YOLO – You Only Live Once type of people, who believe that the life is given only once and hence need to be lived that way).
However, the initial days are very important both for YouTube & investment journey – you will be on your own and lonely without help. You’ve got to hang in there and it is important to keep motivated and have a long term vision. These days are best for you to experiment as the stakes are still low – so enjoy while this time lasts 😀
5 – Importance of data 🧮 & changing course based on situation
In today’s ever-changing world, the importance of data and its analysis is very important in all aspects. This goes without saying that YouTube and your investments require a lot of analysis which can only be possible when you have a lot of previous data. As you grow and increase the portfolio size, you will see how the data is giving you the feedback on your next course of action.
The same is true in case of YouTube – the amount of data is immense and he only way to progress is to stay consistent and change your strategies based on the feedback given by YouTube algorithm. Not every video will perform well even after years of experience on the platform, similarly, even the best of investor can incur loss. Be humble and be consistent, keep analyzing & leverage what seems to be working well.
6 – Celebrate the success 🎉 but move forward
Although one can rely on piece of content on YouTube made several years ago, like you can see the chart for this video here which is providing a constant source of revenue and value – BUT you still need to grow and keep striving to find such videos which can give you evergreen value.
The same goes for investments – you wont settle once you start going as it becomes a numbers game to you and rather then becoming the part of rat race which I wrote a while back here, work towards liberating yourself from it.
7 – Stop worrying ✌️about things you are not in control!
There are certain aspects of life which are not under your control and you should be aware about it. It is very important not to fret about such stuff both in your YouTube journey as well as investment. For instance, you don’t have any control over how macro economic situation turns out tomorrow for your country or the commodities super cycle might hurt your investments for years to come, similarly a war breaking out thousands of kilometers away might directly impact how you are invested.
Such kind of things are beyond your control and worrying about such stuff will only make things worst for you – instead try to mitigate beforehand by diversifying even in best of situation – which is in your control!
Similarly, making a good content, having a good thumbnail, doing SEO is all under your control in a given amount of time – but once you put all the effort possible, you are at the mercy of YouTube algorithm and can only take the feedback from data and improve in future. But if you keep on worrying about past videos – it will not help you at all. Even the best of creators have bad performing videos after so many years of experience, but the key here is to stay in control of your emotions and keep improving.
8 – Luck🧧favors, but does not last without efforts
Do you know 70% of lottery winners end up being bankrupt within 5 years of winning? Here is the Refrence to it! If you have 1-2 viral videos and you do not capitalize on the success, you will get busted. It is important to keep the momentum going and keep on capitalizing the success you get for investments too – a fluke in flipping properties or making money once in a while in day trading does not mean long term success. Luck is important factor but relying solely on luck will not take you anywhere. Smart hardworking is required in all aspects of personal finance and YouTube journey alike, otherwise, you end up being the folk who gets broke even after winning the lottery ticket!
About Myself
I post 3 videos every week on my YouTube channel on the topics of productivity & personal finance specifically for expats & in general for wider Pakistani community. Besides this, I update this website / blog on weekly basis so do visit regularly for updates – To get value out of the content, please consider subscribing both the YouTube channel and the newsletter.
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